1. Overview
  2. AI Voice Agents
  3. Brand Registration (A2P 10DLC with Twilio/TCR)

Brand Registration (A2P 10DLC with Twilio/TCR)

1. Brand Registration (A2P 10DLC with Twilio/TCR)

Purpose

To ensure SMS deliverability and compliance, businesses using A2P messaging (Application-to-Person) must register their brand with The Campaign Registry (TCR) via Twilio.

Pre-requisites

  • Business must be at least 45 days old

  • Legal business documentation: EIN, W2, W9, CP 575, Articles of Organization

  • Domain and website with:

    • Clear business contact details

    • Privacy Policy & Terms of Service

    • Secure (HTTPS) and functional

    • Consent and opt-in forms with checkboxes and legal disclaimers

Steps to Register a Brand in Twilio:

  1. Go to Twilio Console.

  2. Navigate to Messaging → A2P Messaging.

  3. Click "Register Brand".

  4. Provide the following:

    • Legal Name (match EIN exactly)

    • Business Type (LLC, Corp, etc.)

    • EIN Number

    • Business Address (as per IRS records)

    • Authorized Representative Info

  5. Submit and wait ~1–2 hours for approval.

2. A2P 10DLC Campaign Registration

Purpose

Required for all SMS campaigns using 10-digit long codes to avoid carrier filtering and ensure regulatory compliance.

Steps:

  1. After brand registration, click “Register New Campaign”.

  2. Select your verified brand.

  3. Use Low Volume Mixed campaign type unless sending >3,000 messages/day.

  4. Campaign setup includes:

    • Campaign Description:

      This campaign provides SMS updates to users who opt in via our website. It includes confirmations, promotional alerts, and updates. Messages are consent-based and include opt-out instructions.

    • Message Samples (3 required minimum):

      Sample #1: Thanks for contacting {{CompanyName}}! We’ll keep you posted with updates. Reply STOP to unsubscribe.
Sample #2: Your appointment with {{CompanyName}} is confirmed for {{Date}}. Reply STOP to unsubscribe.
Sample #3: New update from {{CompanyName}} – check your account for details. Reply STOP to unsubscribe.

    • Check:

      • Will messages include links? ✅ Yes

      • Will messages include phone numbers? ✅ Yes

    • Select "No" for age-gated content, loans/lending unless applicable.

    • Consent Method:

      End-users consent via a checkbox during web form submissions. Consent includes acknowledgment of promotional and transactional messages. Terms and conditions are linked in the opt-in form.

    • Opt-In Message:

      Welcome to {{CompanyName}} SMS alerts! Expect updates and special offers. Reply STOP to unsubscribe.

    • Opt-Out Message:

      You've unsubscribed from {{CompanyName}} alerts. Reply START to resubscribe.

    • Help Message:

      Reply STOP to unsubscribe. Msg&Data rates may apply.

  5. Submit. Approval can take 1–3 business days.

3. CNAM Registration (Caller Name Display)

Purpose

To ensure your AI cold calls are not flagged as spam and to display your company name to recipients.

Steps:

  1. In Twilio, go to Phone Numbers → Trust Hub → CNAM Registration.

  2. Click "Create CNAM Trust Product".

  3. Provide:

    • CNAM Display Name (max 15 characters, e.g., “Wellgrow AI”)

    • Business Profile: Select the brand used for A2P

    • Phone Numbers: You may link phone numbers post-approval.

    • Tick the certification checkbox confirming brand legitimacy.

  4. Submit for review.

Important: CNAM only works in the US and is subject to carrier compatibility. Registration typically takes 24–48 hours.

Compliance Checklist

Requirement Status
EIN Matching Legal Docs ✅
Secure Website with Privacy/ToS ✅
Consent Checkbox with Disclaimer ✅
TCPA-Compliant Opt-In/Out Language ✅
CNAM Registered for Caller Name ✅
A2P Brand & Campaign Registered ✅

 

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